About Us
About whitewolf
whitewolf is a family-owned Australian nutrition brand, making natural protein powders, greens and supplements since 2016. Everything we make starts with clean, purposeful ingredients and a simple belief: good nutrition should taste as good as it looks on the label.
Who we are
whitewolf was founded in NSW, Australia in 2016, born from a desire for natural supplements that didn’t make you choose between clean ingredients and great taste. More than ten years later, we’re still family owned and operated, and every product is still made right here in Australia.
Our community has grown with us. Many of the people who found us in the early days are still part of the wolfpack, and our range has grown to fit the way they live now: busy mornings, Pilates classes, gym sessions, school runs and everything in between.
What makes whitewolf different?
We believe in quality over quantity. We spent a full year researching and testing formulas before launching our first product, and we still take the same care with every new flavour and formula.
Every whitewolf product is:
- made in Australia from non-GMO, 100% natural ingredients
- naturally flavoured and sweetened, with no fillers, gums or artificial nasties
- crafted with consciously sourced ingredients, using Australian-grown ingredients wherever we can
- available in options for vegans and non-vegans alike
What we make
- Protein powders: Australian grass-fed whey protein boosted with collagen, plus plant proteins made from pea, watermelon seed and pumpkin seed
- Greens: 22+ wholefood ingredients in one great-tasting scoop
- Collagen and Protein H2O: a light, clear collagen protein water
- Pure single-ingredient powders: unflavoured creatine, glutamine, beta alanine, citrulline, NAC, TMG and more
- Aminos and pre-workout: naturally flavoured, with nothing artificial
Our philosophy
Our founding mission has always been to shapeshift healthy bodies. For us that means making it easy to build good habits, with products you actually look forward to using every day. We believe in setting goals, working hard and enjoying the process, and we want people from all walks of life to feel at home with whitewolf.
We’re committed to progress. We keep researching and refining our range while staying true to what got us here: an ethical supply chain, the highest quality natural ingredients, and flavours worth coming back to.
The wolfpack
Our #wolfpack is a community of like-minded people from around the world who value healthy living and refuse to compromise on taste or quality. From recipes and helpful articles to everyday motivation, we love sharing ideas that make good nutrition simple and enjoyable.
Whether you’re new to whitewolf or have been with us since day one, we’re grateful to have you on the journey. Connect with us on socials or drop us an email anytime. We’re here for you.
Frequently asked questions
Who owns whitewolf?
whitewolf is a family-owned and operated Australian business, founded in NSW in 2016.
Are whitewolf products made in Australia?
Yes. Our products are made in Australia, and we use Australian-grown ingredients wherever possible.
Are whitewolf products natural?
Yes. Our range is made from non-GMO, 100% natural ingredients, naturally flavoured and sweetened, with no fillers or artificial nasties.
Does whitewolf have vegan options?
Yes. Our plant proteins, greens and pure single-ingredient powders are vegan. Check each product page for full details.
Where can I buy whitewolf?
You can shop the full range at whitewolfnutrition.com, with free Australian shipping on orders over $149.